Are you interested in a master's degree in management in Wrocław? Do you want to gain practical knowledge that you will use in your future work? Check out the offer of the University of Business in Wrocław! With us you can study project management, find out what Internet marketing is all about and how to manage your human capital.

The University of Business in Wrocław takes care of a practical program of education in all fields of study. Master's studies in management in Wroclaw include internships and apprenticeships, during which students gain experience and skills in their field of expertise, and thus - self-confidence.

The program of studies in the field of Management is a response to the needs of the market - it was fully adapted to the practical profile. This way, our students can be confident that at least 50% of their classes will focus on providing and developing practical professional skills. Both the choice of subjects and the form of their implementation are adapted to the current requirements of practice and meet with recognition from employers.

Προϋποθέσεις Εισαγωγής

Καλύπτεις τα κριτήρια;

Κάνε εγγραφή, διάβασε τις προϋποθέσεις εισαγωγής και δες τη συμβατότητά σου.

Ειδικεύσεις

Internet marketing in practice

Internet marketing is one of the most dynamically developing branches of marketing. More and more organizations move their activities to the network to use its potential to build a brand and look for potential customers.

Within the specialization "Internet Marketing in practice" you will gain knowledge and skills in the field of SEO (activities promoting websites in search engines), viral marketing, social media, video marketing, etc. You will learn about activities aimed at developing a strategy for launching a product in the market, its promotion, as well as PR activities - using the Internet.

You will understand the specificity of the digital community, learn how to create online campaigns or use mobile applications for marketing purposes.

Subjects of specialization:
Internet marketing strategies
Internet marketing tools
Website positioning
Google AdWords and Analytics
Social media marketing
E-PR content marketing

Sustainable development and corporate social responsibility

Sustainability is a process of change that ensures that our needs are met without compromising the development opportunities of future generations.

As a student of this specialization you will gain knowledge and skills in politics and strategies of continuous economic and social development without harming the environment and natural resources, on whose quality depends the continuation of human activity and further development.

You will get to know the benefits and difficulties encountered by enterprises interested in taking action in the area of building social capital.

Subjects of specialization:
Strategy of sustainable development and corporate social responsibility
Integrated environmental management
Waste management - circular management
Green management of human resources
Ethics in business
Sustainability and CSR reporting

Strategic Human Capital Management

Modern dynamic changes in the organization's environment and shortages in the labor market require a strategic approach to human capital, which consists of employees' competences, knowledge, skills, motivations, behaviors and attitudes towards work.

Within the Strategic Human Capital Management specialization you will gain knowledge and skills in the field of contemporary challenges in the field of intellectual capital: talent identification and development, multiculturalism and internationalization, coaching and mentoring. You will also learn about the recent popularity of personal and employer branding, and during the internship classes you will learn how to build brand management strategies.

Subjects of specialization:
International aspects of human capital management
Coaching and mentoring in an organization
Employer branding
HR project management
Labor law in the international dimension
Managerial career development

Project management

Project management is the answer to the needs and challenges of the market. The growing popularity of the project approach creates a demand for specialists: both members and project team leaders. This applies, it should be stressed, to virtually every industry. During your studies you will gain knowledge and skills in the methods and techniques of managing various projects.

You will be ready to create an analysis of the organization and, using the right methodology, you will take action to change and improve it. Professionals - practitioners - will provide you with their experience in, among others, scheduling, budgeting and team management.

Subjects of specialization:
International project management methodologies
Tools for project analysis and planning
Project team management
Financing of projects
Project risk management
Monitoring and evaluation of projects

International MBA

The University of Business in Wroclaw offers a unique, top quality MBA program created with and for professionals from different industries and countries around the globe. Our students receive a master’s degree in management and also a certificate awarding MBA Degree awarded in partnership with prestigious Leipzig Graduate School of Management, Germany.

Our program is competitive, as it offers 500 hours of intensive and interactive business teaching and practicing, which is delivered by top quality academics and business executives from our country and from abroad.

Κορμός Μαθημάτων

1ο Εξάμηνο

Organization management

Strategic HR management

Marketing management

Multicultural communication

Financial management of enterprises

Managerial Economics

Quantitative methods of management

Polish/German/Spanish/English

2ο Εξάμηνο

Business negotiations

Innovation in enterprises

Project management in practice

Sustainability and CSR in practice

Strategic management

Modern management concepts

Management accounting

Foreign language in management A2

Seminary 1

3ο Εξάμηνο

PR management

Practice

Process management

Change management

Law in business

Seminary 2

Subject of specialization 1

Subject of specialization 2

Subject of specialization 3

4ο Εξάμηνο

Team building and leadership

Examination of professional competence

e-business

Enterprise value management / Analysis and financial evaluation of the enterprise

Seminary 3

Subject of specialization 4

Subject of specialization 5

Subject of specialization 6

Επαγγελματικές Προοπτικές

Communicativeness
Creativity
Leadership
Teamwork
Crisis management

Περισσότερα

Χρειάζεσαι βοήθεια στην αίτησή σου;

Προγραμμάτισε, σήμερα, μία δωρεάν συμβουλευτική συνεδρία μαζί μας!

Παρόμοια προγράμματα

ΜΕΤΑΠΤΥΧΙΑΚΑ

International Business Administration (MBA)

University of Business in Wroclaw

1 Έτος, 8 Μήνες

Wrocław

€8,208.62

σύνολο

ΜΕΤΑΠΤΥΧΙΑΚΑ

Digital Transformation (MBA)

University of Business in Wroclaw

10 Μήνες

Wrocław

€4,601.45

σύνολο

Management

Περιγραφή Προγράμματος

Προϋποθέσεις Εισαγωγής

Καλύπτεις τα κριτήρια;

Ειδικεύσεις

Internet marketing in practice

Sustainable development and corporate social responsibility

Strategic Human Capital Management

Project management

International MBA

Κορμός Μαθημάτων

1ο Εξάμηνο

2ο Εξάμηνο

3ο Εξάμηνο

4ο Εξάμηνο

Επαγγελματικές Προοπτικές

Χρειάζεσαι βοήθεια στην αίτησή σου;

Παρόμοια προγράμματα

International Business Administration (MBA)

University of Business in Wroclaw

Digital Transformation (MBA)

University of Business in Wroclaw

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