The programme is designed to provide the necessary skills for successful work in modern environment of international marketing. It teaches students to solve specific marketing problems in the context of global competition. The aim is to reach an integration of international experience in promoting products and services with the practice of market activity in the Russian economy. Students are given the opportunity to explore special topics of marketing at an advanced level, including specific areas like Internet-marketing, crowd-sourcing, trade marketing, etc.
This program focuses on those who already have a basic understanding of marketing and intends to improve their professional competence through in-depth study of successful practices and concepts of international marketing, as well as specific aspects of its use in the Russian business practice. Special attention is paid to the development of research skills of students, research projects and grants of the Russian Foundation for Humanitarian Research, other public and private organizations.