International Marketing (MBA)

• Coventry University is ranked no 12 in the UK (The Guardian University League Tables 2018)
• You could gain an additional qualification: CMI Certificate Level 7 in Strategic Management and Leadership
• Choose to follow a pathway specialising in international finance, global business or international marketing
• To help kick-start your future, we can offer essential training in CV-writing, presentation skills and interview techniques
• If it’s what you’re interested in, our Employability Team will offer free business start-up advice and support during the course.
• This course has been developed in consultation with employers across a range of private and public sectors, as well as professional associations

The broad curriculum of this course means you’ll study 10 mandatory modules plus your choice of 7 flexible options for your final major project. Across all mandatory modules and several of the major-project options, the learning approach is focused on team work, business simulations and real-world projects, all of which are underpinned by excellent academic teaching and your own personal study

You might decide to join, or start, a marketing services company/agency which supplies services to business. This would offer you a particular opportunity to specialise in areas such as:

• market research
• branding
• public relations
• IT
• digital marketing
• advertising
• customer science

Another option could be consultancy, perhaps with one of the world’s leading consulting firms. Alternatively, you might go into related fields such as journalism or product R&D.