The MSc International Marketing and Business Development programme has been specifically designed to allow you to develop your career internationally and to prepare you for communication with partners from a variety of cultures in a cross-cultural environment.
This is a programme that produces experts in a range of international business and marketing techniques. Students learn and apply on market research, business planning, negotiation, logistics and legal techniques involved in International Trade, etc. The programme is designed around skill blocks that help students become more versatile. Exposure to intercultural influences is one of the highlights of the course.
Why a Master of Science in International Business
Acquire all the theoretical and practical knowledge required to take up a key position in Marketing and/or Sales Senior Management, both in France and internationally.