Communication Theory and International Public Relations (PR) - International Business Communication

The term “Public Relations” sounds rather appealing. Public relations is a new option - modern in contemporary Russia and well-developed in the Western world. Public relations specialists are highly qualified managers who easily find contacts with counterparts, communicate freely and say “goodbye” to their partners in such a way that their relationships may renew at any time for mutual benefit.

PR-specialist, being well acquainted with human psychology, manages and monitors individuals as well as groups of people. If we add to all these qualities the profound knowledge of communication theory, two foreign languages, diplomatic background, and two Master’s degrees (one received in Russia, the other - in Great Britain) we will get a PR-manager – a specialist of high international level.