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Communication Theory and International Public Relations (PR) - International Business Communication
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Communication Theory and International Public Relations (PR) - International Business Communication

People's Friendship University
Moscow, Russia
 1282 Points
2 Years
English, Russian

Program Description

The term “Public Relations” sounds rather appealing. Public relations is a new option - modern in contemporary Russia and well-developed in the Western world. Public relations specialists are highly qualified managers who easily find contacts with counterparts, communicate freely and say “goodbye” to their partners in such a way that their relationships may renew at any time for mutual benefit.

PR-specialist, being well acquainted with human psychology, manages and monitors individuals as well as groups of people. If we add to all these qualities the profound knowledge of communication theory, two foreign languages, diplomatic background, and two Master’s degrees (one received in Russia, the other - in Great Britain) we will get a PR-manager – a specialist of high international level.

Entry Requirements

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Bachelor's Degree
Degree from State Technical Institute
English Level

Additional Required Documents:

  • A copy of the medical certificate on the absence of contraindications for studying in the Russian Federation and on the absence of HIV and AIDS.
  • Photo.

Other Optional Documents:

  • For example, confirmation of victory in international Olympiads or professional competitions.

Important Information:

  • Personal portfolio of talented applicants will be taken into account. The portfolio is considered according to the following criteria:
  1. average academic grade at the previous level of education, including grades in specialized subjects (max — 45 points)
  2. achievements in educational and social activities, certificates, diplomas, etc. (max — 5 points)
  3. certificate of a foreign language proficiency (5 points)
  4. applicant status based on the results of participation in competitions / Olympiads for foreign citizens (winner — 15 points, prize-winner — 10 points)
  5. recommendations (or other similar documents) from public organizations, associations, Russian missions abroad, foreign diplomatic missions, faculties of RUDN University, etc. (5 points)
  6. volunteer activity (5 points)
  7. position of the university whose document on education the candidate provides upon admission, in the world rankings (10 points)
  8. letter of motivation (10 points)


Academic Process

Academic process takes place both in Russia (Institute of Foreign Languages) and in Great Britain (Edinburgh Napier University).

It is based on the project team work.

Its essence is the education in the field of linguistics and PR-management.

Excellent knowledge of three foreign languages serves as the basis for the programme realization.

Concepts of management, marketing, advertising and peculiarities of international public relations are taught within the frame of the programme.

Much of the research the students choose themselves, which allows them to walk their own path of personal or professional interest.


Internship is the key part of the two years’ studies for Master’s degree.

The practical research activity mainly is conducted in famous scientific libraries and institutions.

Master’s theses are written under the supervision of prominent professors.


  • Management
  • Marketing
  • Advertising and public relations
  • Translator
  • Interpreter
  • Open your own private advertising and PR-agency
  • Devote to research activity in linguistics, modern languages, communication theory, etc.
  • Join PhD university programmes

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