Over the past decade, techniques in behavioural economics have been applied by a large number of private and public sector organisations ranging from Coca-Cola, Google and Visa to the Bank of England, Oxfam and the NHS. Concepts from behavioural economics are widely used in areas including marketing, organ donor framing and incentives to save or spend. There seems to be no aspect of life in which applications from behavioural economics are not relevant.
This course is highly relevant to individuals from policy making and management backgrounds in the public and private sectors, as well as graduates from a range of backgrounds including anthropology, business, economics, finance, political science, psychology, sociology, neuroscience, maths and physics. The tools and techniques we teach, particularly the design of experiments including spatial randomization and clustering, are in great demand in organisations that seek to understand customer and consumer behaviour.
Our economics department has the largest group of academics working in the field of behavioural economics in London, holds regular seminars and talks from visiting researchers and has a network of international collaborators from all over the world. This high level of collaboration and exchange of knowledge means you benefit from being part of a highly active department, as well as participating in practical learning as you develop the skills to design, run and interpret trails and experiments with academics, other institutions and international labs.