Brive logo
Studies
image/svg+xml
Explore
image/svg+xml
Tips to apply
image/svg+xml
Search
Masters
image/svg+xml
Business Management & Marketing
image/svg+xml
Luxury Brand Management (MBA)
Apply through Brive
We are official partners! Complete your application for free and earn benefits!
Free review on your application
1:1 counselling by certified consultants
Higher acceptance rate on your top choices
MASTERS

IPAG Business School
Paris, France
On campus
Full-time
€16,000.00/year
 1600 Points
Duration
1 Year, 6 Months
Language
English

Program Description

This programme covers value generation, marketing and supply chain management applied to the luxury sector. It leads to positions as brand management assistant, luxury PR specialist, boutique manager or product manager.

The MBA in Luxury Brand Management from IPAG allows students to enter the high-end world of luxury, through positions of brand management assistant, luxury public relations specialist, director of luxury boutique or luxury product manager. Covering value generation, marketing, as well as supply chain management applied to luxury, it offers candidates a solid base of fundamental knowledge on luxury codes. The MBA in Luxury Brand Management from IPAG is particularly concerned with understanding the new sustainability challenges facing the luxury industry.

Entry Requirements

Are you eligible to apply?

Sign up, check the entry requirements, and find out your compatibility with the program.

Curriculum

Phase 1

Cost Accounting

Financial Analysis

Organisational Design

Digital Marketing

Operations Management

Intercultural Management

Projects

Business Game: A Week-end Challenge to work on a business issue

Workshops & Seminars: Personal development workshops to improve your leadership
Conferences and regular meetings with professionals

Phase 2

Strategic Management

Finance for Managers

Supply chain Management

Leadership

CSR

Specialisation Modules

The anti-laws of luxury

From premium to luxury

The 3 marketing approach: accessible, intermediate and inaccessible

Perceived value and price setting rules

Brand safety

Careers

  • Luxury Brand Manager
  • Luxury PR Specialist
  • Luxury Retail Buyer
More

Need help finding the right program?

Schedule a free 20-minute counseling session today!

Similar programs