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Luxury Brand Management (MBA)
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MASTERS

Luxury Brand Management (MBA)

IPAG Business School
Paris, France
Full-time
€16,000.00/year
1920 Points
Duration
1 Year, 6 Months
Language
English
Start date
Sep 2021

Program Description

This programme covers value generation, marketing and supply chain management applied to the luxury sector. It leads to positions as brand management assistant, luxury PR specialist, boutique manager or product manager.

The MBA in Luxury Brand Management from IPAG allows students to enter the high-end world of luxury, through positions of brand management assistant, luxury public relations specialist, director of luxury boutique or luxury product manager. Covering value generation, marketing, as well as supply chain management applied to luxury, it offers candidates a solid base of fundamental knowledge on luxury codes. The MBA in Luxury Brand Management from IPAG is particularly concerned with understanding the new sustainability challenges facing the luxury industry.

Entry Requirements

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Education
Bachelor's Degree
6
or
Degree from Greek State Technical Insitute TEI (Ptychio)
6
English Level
IELTS
6
or
TOEFL (paper based)
550
or
TOEFL (internet based)
80
or
TOEIC
780
Required Documents
CV
Certified Copy of the Degree Certificate/Diploma
Certified Copy of the English Certification
ID Certified Copy
Passport Certified Copy
Interview
Detailed Transcript
Cover Letter
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Notes:

Information about qualifications:

  • A copy of your CECR, TOEFL and IELTS diplomas and supporting documents, if applicable.

Other English qualifications:

  • Cambridge (FCE)

Interview information:

  • Motivational interview - in English

Curriculum

Phase 1

Cost Accounting

Financial Analysis

Organisational Design

Digital Marketing

Operations Management

Intercultural Management

Projects

Business Game: A Week-end Challenge to work on a business issue

Workshops & Seminars: Personal development workshops to improve your leadership
Conferences and regular meetings with professionals

Phase 2

Strategic Management

Finance for Managers

Supply chain Management

Leadership

CSR

Specialisation Modules

The anti-laws of luxury

From premium to luxury

The 3 marketing approach: accessible, intermediate and inaccessible

Perceived value and price setting rules

Brand safety

Careers

  • Luxury Brand Manager
  • Luxury PR Specialist
  • Luxury Retail Buyer
More

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