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Masters
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Business Management & Marketing
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Corporate and Marketing Communications (Part-Time)
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MASTERS

Corporate and Marketing Communications (Part-Time)

Middlesex University
London, Great Britain
On campus
Part-time
€134.66/Credit
Duration
2 Years
Language
English

Program Description

The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Rather than seeing marketing communications as creating favourable brand images merely in the eyes of consumers, the field has witnessed a renewed focus on the effects of communication on the multiple stakeholders' organisations address, including their employees and the media.

Across multiple sectors, the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week or a virtual industry based conference with industry professionals.

The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.

Entry Requirements

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Curriculum

Modules

Communication, Persuasion and Media Strategy

Strategic Brand Management

Research Methods and Dissertation

Strategic Brand Management

The aim of the module is to equip students with the key skills required for the strategic management of brands. Beginning with definitions of what a brand is, the module introduces students to the core concepts of branding and provides a wide range of analytical tools and frameworks for the analysis of brands. - (30 credits) Compulsory

Research Methods and Dissertation

This module aims to assist students to develop an understanding of the research process and to conduct research leading to successful completion of their dissertation. It enables students to demonstrate proficiency in relation to scoping the issue(s)/problems, consideration of appropriate literature, collection and analysis of data, and developing specific recommendations or conclusions in relation to the research project. - (60 credits) Compulsory

Careers

Skills and knowledge in communications can enhance many marketing roles in:

  • management
  • strategy
  • PR
  • advertising
  • communications

The course has a strong emphasis on developing an understanding of how theory can be applied in practice, preparing recent graduates with an awareness of the challenges of the sector and current practitioners with the specific knowledge for application in their careers. Careers specific to corporate and marketing communications can include:

  • Marketing Executive
  • Account Executive
  • PR executive
  • Brand Executive
  • Marketing Communications Executive
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