Studies
Unlock
Search
Masters
image/svg+xml
Business Management & Marketing
image/svg+xml
Corporate and Marketing Communications (Part-Time)
Apply to the program
We are official partners! Complete your application for free and earn benefits!
You raise your admission chances by getting a free review of your application
You receive personalized support until the beginning of your studies
You can save your application for later, and you also unlock the "one-click apply"
MASTERS

Corporate and Marketing Communications (Part-Time)

Middlesex University
London, Great Britain
Part-time
€99.25/Credit
292 Points
Duration
2 Years
Language
English

Program Description

The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Rather than seeing marketing communications as creating favourable brand images merely in the eyes of consumers, the field has witnessed a renewed focus on the effects of communication on the multiple stakeholders' organisations address, including their employees and the media.

Across multiple sectors, the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week or a virtual industry based conference with industry professionals.

The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.

Entry Requirements

How well do you fit this program?
Take the test and check your match with this program.
Education
Bachelor's Degree
6
or
Degree from State Technical Insitute (TEI)
6
English Level
Michigan Proficiency (ECPE)
B
or
Cambridge Proficiency (CPE)
B
or
Cambridge Advanced (CAE)
A
or
International Baccalaureate
5.0
or
IGCSE
C
or
Pearson Test of Academic Engl.
58
or
IELTS
6.5
or
TOEFL (internet based)
87
or
PTE
58
Extra Requirements
GMAT
550
Required Documents
CV
Certified Copy of the Degree Certificate/Diploma
Certified Copy of the English Certification
ID Certified Copy
Passport Certified Copy
Personal Statement - Motivation Letter
Detailed Transcript
Academic Reference Letter (1st)
Student Visa
Academic Reference Letter (2nd)
image/svg+xml
Notes:

Information about qualifications:

  • We normally require a degree in marketing, communications, or a business related field.

Other accepted qualifications:

  • We will accept a professional qualification of an equivalent standard.
  • You are welcome to apply if you do not have a formal qualification but have extensive marketing experience.

Alternative English language requirements:

  • ESB ESOL International: Level 2‐Step 1
  • European Baccalaureate Language 1: Grade 7.0
  • European Baccalaureate Language 2: Grade 7.0
  • Language Cert International ESOL B2 SELT (SELT version ONLY): B2 High Pass overall and min 33/50 in each skill
  • Duolingo: Overall 110

More information:

  • If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study.

Curriculum

Communication, Persuasion and Media Strategy

This module is designed provide a theoretical and practical understanding of persuasion theory and its broad application in the context of integrated marketing communications in both commercial and social marketing domains. Students will examine a range of models used in persuasion in traditional media as well as the challenges and opportunities presented with the growth of new media channels. As a core module on the Programme, there will be clear links to other modules of study, allowing students to develop a deeper appreciation of the importance of brand message structure and content as it reaches diverse audiences.

Given the competitive nature of the marketplace, it is incumbent on marketers to design message strategies that can be heard above the ‘noise’ of competing organisations and brands. To that end, students will develop strategies for the creative use of media channels to devise persuasive message campaigns and thereby gain relevant employment skills for a range of industry sectors. - (30 credits) Compulsory

Strategic Brand Management

The aim of the module is to equip students with the key skills required for the strategic management of brands. Beginning with definitions of what a brand is, the module introduces students to the core concepts of branding and provides a wide range of analytical tools and frameworks for the analysis of brands. - (30 credits) Compulsory

Research Methods and Dissertation

This module aims to assist students to develop an understanding of the research process and to conduct research leading to successful completion of their dissertation. It enables students to demonstrate proficiency in relation to scoping the issue(s)/problems, consideration of appropriate literature, collection and analysis of data, and developing specific recommendations or conclusions in relation to the research project. - (60 credits) Compulsory

Careers

Skills and knowledge in communications can enhance many marketing roles in:

  • management
  • strategy
  • PR
  • advertising
  • communications

The course has a strong emphasis on developing an understanding of how theory can be applied in practice, preparing recent graduates with an awareness of the challenges of the sector and current practitioners with the specific knowledge for application in their careers. Careers specific to corporate and marketing communications can include:

  • Marketing Executive
  • Account Executive
  • PR executive
  • Brand Executive
  • Marketing Communications Executive
More

Brivers' Comments

Leave your comment
Comments
To see all comments, log in or register on our platform!
NEWSLETTER
The most brive news directly to your inbox... Join now!
I accept to receive news and give consent to Brive to securely process my data, as defined in the
 
Privacy Policy
© Brive.com | All Rights Reserved.