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Business Management & Marketing
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Business Administration in Hospitality Management (MBA)
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MASTERS

Lincoln University College
Petaling Jaya, Malaysia
On campus
Full-time
Duration
1 Year, 6 Months
Language
English

Program Description

Lincoln University College offers the program, MBA in Hospitality Management for students, who wish to pursue a career in this field. Our program focuses on the acquiring of the basic essential knowledge as well as practical skills, by the students as it would help them to emerge as entrepreneurs or marketing leaders in this fast growing hospitality industry.

Our program also allows the students to acquire information about strategic business and marketing skills, operational issues, service issues and other relevant aspects related to the hospitality industry. For successful completion of Masters degree in LUC, each candidate should publish minimum of Two research articles in scopus indexed journals, with Lincoln affiliation.

Entry Requirements

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Curriculum

Modules

Marketing Management

Strategic Management

Business Economics

Organizational Behavior

Tourism and Hospitality Management

Entrepreneurship Management (Elective 1)

Research Method for Hospitality and Tourism Management

Risk Management In Hospitality Business(Elective 2)

Business Ethics

Business Accounting & Finance

Human Resource Management

Service Operation Management

Graduate Research/Applied Research

Contemporary Trend And Issues In Hospitality And Tourism Industry

Sustainable Tourism

Leadership In Hospitality Management

Careers

  • Hotel/Resort Managers
  • Restaurant Managers
  • Property Managers
  • Assistant Managers
  • General Managers
  • Human Resource Managers
  • Marketing and Sales Professionals
  • Front Office Managers
  • Food and Beverage Directors
  • Group Travel Facilitators
  • Special Event Planners
  • Conference Planners
More

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