International Marketing Management

How do marketers convince consumers about their brand What practical tools do marketers use? This is your chance to learn proven practice-relevant know-how, and to build new strengths and competencies.

What are the main challenges faced by marketers, in managing global brands which are marketed in countries all over the world? How do marketers plan their digital and social media campaigns? This course addresses all of the above, and much more, in a structured, sequential study programme. You will complete this course with a broadened and deeper comprehension of how to work effectively in today’s complex and exciting marketing environment, where globalization and digitalization are principal drivers.