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Διοίκηση Επιχειρήσεων & Marketing
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Advertising and Digital Marketing Communications (Language)
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Είμαστε επίσημοι συνεργάτες! Ολοκλήρωσε την αίτησή σου δωρεάν και εξασφάλισε προνόμια!
Αυξάνεις τις πιθανότητες εισαγωγής σου, λαμβάνοντας δωρεάν έλεγχο στην αίτησή σου
Εξασφαλίζεις εξατομικευμένη υποστήριξη, έως και την έναρξη των σπουδών σου
Αποθηκεύεις την αίτησή σου για αργότερα, ενώ ξεκλειδώνεις και το "one-click apply"
ΠΡΟΠΤΥΧΙΑΚΑ

Advertising and Digital Marketing Communications (Language)

University of Greenwich
London, Μεγάλη Βρετανία
Full-time
€17,341.55/έτος
Διάρκεια
3 Έτη
Γλώσσα
Αγγλικά

Περιγραφή Προγράμματος

Learn career-focused marketing skills plus either Mandarin, Spanish, French or Italian with an advertising and digital marketing degree that offers exemptions from CIM and IDM marketing exams.

Our degree in advertising and digital marketing communications combines French, Italian, Mandarin or Spanish study with the skills and knowledge you'll need for your advertising and digital marketing career. The language element of this course starts with a module suited to your current level of knowledge.

Notes:
• Tuition fees for students who have citizens' rights after Brexit (pre/settled status, 3 years + with permanent address): £9,250

Προϋποθέσεις Εισαγωγής

Σου ταιριάζει αυτό το πρόγραμμα;
Το τεστ συμβατότητας θα στο αποκαλύψει σε αριθμούς!
Εκπαίδευση
Απολυτήριο Γενικού Λυκείου ή αντίστοιχο
16
ή
Foundation Year
55
ή
IB Diploma
20
Επίπεδο Αγγλικών
International Baccalaureate
5.0
ή
A levels
C
ή
IELTS
6
Σημειώσεις:

Other accepted qualifications:

  • BTEC/National Diploma
  • Advanced Vocational Certificate of Education
  • Access courses

Alternative English language requirements:

  • Apolytirion with grade 17 in English.
  • University of Greenwich English Language Test (OIETC): Overall grade B2+ with B2 in each skill.

Important Information:

  • If your English language qualification is below the standard requirements listed above, you may be eligible for our online pre-sessional English (PSE) programme.
  • If you do not currently hold an IELTS and think you might need a pre-sessional English programme to reach the required level, you can also take the University's English Language Test (UOGELT). If you do not achieve the required score for direct entry, you will be eligible to study our online pre-sessional course using your UOGELT result.

Κορμός Μαθημάτων

Έτος 1

Core Modules:
Principles and Practice of Marketing (30 credits)
Introduction to Advertising (15 credits)
Financial Aspects of Marketing and PR (15 credits)
Personal and Professional Development (15 credits)
Brand Management (15 credits)

Students are required to choose 30 credits from this list of options:
Mandarin 1 (30 credits)
Mandarin 2 (30 credits)
Mandarin 3 (30 credits)
European Languages (French 1) (30 credits)
European Languages (French 2) (30 credits)
European Languages (French 3) (30 credits)
European Languages (Italian 1) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Spanish 1) (30 credits)
European Languages (Spanish 2) (30 credits)
European Languages (Spanish 3) (30 credits)

Έτος 2

Core Modules:
Research Methods (MET) (15 credits)
Customer Insight and Research (30 credits)
Personal & Professional Development 2 (PPD2) (15 credits)
Media Planning and Buying (15 credits)
Integrated Marketing Communications Management (15 credits)
Placement Preparation (Business School)

Students are required to choose 30 credits from this list of options:
Mandarin 2 (30 credits)
Mandarin 3 (30 credits)
European Languages (French 2) (30 credits)
European Languages (French 3) (30 credits)
European Languages (French 4) (30 credits)
European Languages (Italian 2) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Spanish 2) (30 credits)
European Languages (Spanish 3) (30 credits)
European Languages (Spanish 4) (30 credits)

Έτος 3

Core Modules:
Direct and Digital Marketing Strategy (30 credits)
Social Media and Analytics (15 credits)
Critical Approaches to Advertising (15 credits)

Students are required to choose 30 credits from this list of options:
Mandarin 3 (30 credits)
European Languages (French 3) (30 credits)
European Languages (French 4) (30 credits)
European Languages (Italian 3) (30 credits)
Language Research Project (French, Italian, Spanish) (30 credits)
European Languages (Spanish 3) (30 credits)
European Languages (Spanish 4) (30 credits)

Students are required to choose 30 credits from this list of options:
Consultancy Project (30 credits)
Dissertation (MET) (30 credits)

Επαγγελματικές Προοπτικές

  • International management
  • Advertising and public relations agencies
  • Sales promotion
  • Marketing
  • Media
  • Digital communications and other advertising fields
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