Advertising and Brand Communications

Whatever the brand, whatever the market and whatever the media, successful advertising comes down to a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry don’t just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience.

This degree offers it all, and more. The course covers consumer behaviour, brand management and digital communications to name a few areas. You’ll get to grips with media landscape, exploring integrated campaigns that balance traditional and digital channels. You’ll put your creative abilities to the test, turning your own ideas into memorable advertising. And, you’ll learn how it all fits in to a greater marketing strategy designed to build brands.

Additional costs:
• £300 for a laptop, and up to £100 each year for books and printing.
• Professional Body Accreditations and Membership Costs (Optional): The cost of student membership currently is £60.
• Where necessary, field trip costs would not exceed £500.