This programme covers value generation, marketing and supply chain management applied to the luxury sector. It leads to positions as brand management assistant, luxury PR specialist, boutique manager or product manager.
The MBA in Luxury Brand Management from IPAG allows students to enter the high-end world of luxury, through positions of brand management assistant, luxury public relations specialist, director of luxury boutique or luxury product manager. Covering value generation, marketing, as well as supply chain management applied to luxury, it offers candidates a solid base of fundamental knowledge on luxury codes. The MBA in Luxury Brand Management from IPAG is particularly concerned with understanding the new sustainability challenges facing the luxury industry.