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Journalism & Media
Audio Visual Communication
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Audio Visual Communication

Frederick University
On campus
 840 Points
4 Years

Program Description

The general aim of the programme is to produce graduates who are multiple skilled, creative, and versatile practitioners, capable of utilizing multiple platforms (digital, visual, written, oral) in order to produce and promote creative attitude towards the audiovisual means of communication in the industry.

Entry Requirements

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Objective of the Program

  • to develop critical awareness of contemporary audio visual communication practice and technological skills that will enable students to initiate, develop and release their own projects;
  • to induce students to develop flexible approaches that will allow them to solve complex audiovisual problems;
  • to increase students awareness of media, communication and culture, along with an understanding of the theories, research methodologies, and practices that characterize the Audio Visual Communication field;
  • to develop critical awareness of contemporary design and acquire specialized knowledge of advanced applied design practice;
  • to familiarize students with basic issues in the social sciences and equip them with concepts and methodologies which they can utilise in their own work on particular topics;
  • to enrich students' general knowledge of the historical and ideological context in the field of film, video, audio and interactive arts, and the global and local conditions in which they will develop their own productions;
  • to maintain and promote active links with the industry by organizing and producing projects for a variety of purposes, while giving students the experience to communicate with real demanding clients.

Learning Outcomes

Upon the completion of the programme students will gain knowledge, experience and skills allowing them:

  • to be able to produce, communicate and deliver creative ideas professionally, both working alone and collaboratively as part of a team, displaying awareness of the ethical implications of the media field they will work for;
  • to acquire skills and experiences necessary to involve in all aspects of the production and post-production of digital video, audio and related media for the creation of a complete artifact;
  • to evaluate comparatively various and different contemporary cultural perspectives and cultural forms, their inter-relation and antagonisms and the codes they employ;
  • to apply graphic design principles to various types of video, print, and interactive media;
  • to identify audiences in their diversity and specificity and the complex ways in which audiences interact with and respond to sound/image material in particular contexts;
  • to perform autonomous research work and be able to engage in critical analysis and discussion of issues and interpretative frameworks;
  • to become informed, reflective practitioners, with a coherent and broad theoretical understanding of the social context and implications of communication aspects, dedicated to improving their practice through on-going critical awareness and analysis;
  • to be able to use effectively state-of-the-art equipment and software tools embracing the impact of technology and new media in the area of contemporary communication displaying an awareness of the technical and commercial aspects involved in creating visual effects and animation across a range of media;


Semester 1

Photography I

Video Production & Technology I

Audio Production & Technology I

History Of Moving Images

Digital Imaging & Design

Graphic Design I

Semester 2

Photography II

Video Production & Technology II

Audio Production & Technology II

Editing Theory & Practice

Non Linear Video Editing

Graphic Design II

Semester 3

Motion Graphics & Animation Techniques I

Advance Audio Production I



Film Aesthetics

Academic Writing and Communication

Semester 4

Introduction to Mass Communication

Motion Graphics & Animation Techniques Iι

Advance Audio Production II


Advance Cinematography & Lighting

Intermediate Project

Semester 5

Digital Culture

Representations of Reality & Documentary

Design for the Web

Digital Design I

Art Elective

Semester 6

Production of Non-fiction Film

Digital Design II

Semiotics of Text And Images

Free Elective

Art Elective

Semester 7


Art Directing & Set Design

Commercial: Storyboarding & Production

Cultural Production and Ideology

Senior Project Preparation

Semester 8

Senior Project

Free Elective

Art Elective

Art Elective


  • Graduates of the BA Degree in Audiovisual Communication will be well prepared for a dynamic future in the Media industry that demands high professional standards and value creativity and innovative thinking.
  • Holders of the BA Degree in Audiovisual Communication will have a unique combination of creative design and software specializations which will enables them to take advantage of opportunities in video and audio production and post-production, motion graphics, web and graphic design.
  • Graduates will be equipped to work in many areas of the audiovisual industry as Directors, Cinematographers, Lighting Designers, Sound engineers, Video Editors and motion graphics animators, still photographers as well as web and graphic designers.
  • Continue for postgraduate studies at other institutions.

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