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Advertising and Brand Communications
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BACHELORS

Manchester Metropolitan University
Manchester, Great Britain
On campus
Full-time
€20,291.38/year
Duration
3 Years
Language
English

Program Description

Whatever the brand, whatever the market and whatever the media, successful advertising comes down to a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry don’t just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience.

This degree offers it all, and more. The course covers consumer behaviour, brand management and digital communications to name a few areas. You’ll get to grips with media landscape, exploring integrated campaigns that balance traditional and digital channels. You’ll put your creative abilities to the test, turning your own ideas into memorable advertising. And, you’ll learn how it all fits in to a greater marketing strategy designed to build brands.

Additional costs:
• £300 for a laptop, and up to £100 each year for books and printing.
• Professional Body Accreditations and Membership Costs (Optional): The cost of student membership currently is £60.
• Where necessary, field trip costs would not exceed £500.

Entry Requirements

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Curriculum

Year 1

Advertising and Brands

Introduction to Marketing (30 credits)

Dynamic Marketing Context I

Consumer Psychology

Digital Marketing Essentials

Responsible Marketer

Year 2

Brand Management

Consumption Behaviour

Applied Advertising

Digital Communications Professional

Public Relations Principles and Practice

Researching Advertising and Brand Communications

Year 3

Research Project (30 credits)

Creativity in Advertising and Brand Communications

Content Strategy

Strategic Marketing

Strategic Communications and Advertising Planning

Careers

  • Advertising
  • Digital media
  • Broadcast
  • Marketing
  • Public relations
More

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