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Business Management & Marketing
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Marketing and Public Relations
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BACHELORS

Marketing and Public Relations

Coventry University London
London, Great Britain
On campus
Full-time
€7,881.06/year
 1103 Points
Duration
3 Years
Language
English

Program Description

This exciting honours degree in Marketing & Public Relations (PR) aims to equip students with the knowledge, competences and skills that are required to be successful in contemporary marketing and public relations industries. Recognised by the Chartered Institute of Public Relations (CIPR) students will become members of this professional association for the duration of their degree.

In recent years Marketing and PR has gained increasing significance as organisations look to face local, national and international challenges.

Marketing and PR roles range from identifying customer needs, creating ideas and building and managing a positive brand reputation. This function is required across almost every industry, giving graduates a variety of sectors to work in such as fashion, retail, public sector, professional services, manufacturing and more.

Entry Requirements

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Curriculum

Year 1

Marketing Principles

Marketing Communications

Public Relations in Context

Contemporary Skills for Public Relations

Year 2

Digital Marketing

Entrepreneurial Marketing

Innovation in PR

Media Relationship Management

Year 3

International Marketing and PR

Advanced PR Planning

Strategic Marketing Management

Marketing and PR Research Project

Careers

Possible career routes include:

  • digital marketing
  • events management
  • account management

While many graduates progress directly into careers in:

  • marketing
  • PR
  • sales

Graduates from our marketing degree have progressed on to positions including:

  • Marketing Coordinator
  • Account Executive
  • Graduate Manager
More

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