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Objectives of the Program:
The program is designed to provide students with the qualifications needed to pursue a career as Marketers and Digital Marketing Experts.
They will be able to design and implement integrated marketing and marketing communications campaigns for products and services in a variety of industry settings in both the private and public sectors.
They will also have specialized knowledge in the area of Digital Marketing and digital media that will allow them to design and implement effective digital marketing and digital communications campaigns.
They will also be trained to work effectively with IT specialists and graphic designers maximizing the synergies between marketing, media, and information technology.