The BSc in Marketing with Digital Technologies is an innovative program that aims to fill the gap identified in modern firms in the field of marketing. Specifically, the advancement of technologies in communication as well as development and ubiquity of digital media generate new challenges as well as opportunities that need to be addressed by contemporary marketers.

This unique program aims to provide the necessary knowledge and practical experience to meet the contemporary needs. The program has a strong foundation in business and marketing but its delivery is also heavily influenced with the input from other fields, namely, information technology so as to understand and appreciate the current information ecosystem, including the WWW and smart mobile devices, and media communication so as to understand and appreciate how digital content and information can be constructed and used.

Entry Requirements

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Objective of the Program

Objectives of the Program:

Provide students with the fundamental principles and practices of marketing and digital media.
Equip students with specialised knowledge in the areas of marketing communications, digital marketing, digital media, and information technology.
Have basic knowledge in computer systems and skills in web design and development.
Introduce students to basic knowledge on the production of digital media including text, images, video and audio and the use of this knowledge within the context of digital marketing.
Introduce students to methodologies, tools and technologies involved in digital marketing.
Introduce students to methodologies, tools and technologies involved in the analysis and visualization of online data to extract useful information for real-time strategic decision making.
To combine marketing and digital media in a unified program that will allow graduates to seek employment in the areas of Marketing and Digital Marketing.

Semester 1

Marketing Principles I

Business Mathematics

Digital Media Technologies

Introduction to Media Graphics Design

Introduction to Programming

Semester 2

Consumer Behaviour

Introduction to Business Organisation I

Calculus for Business And Social Sciences

Introduction to Digital Marketing and Social Media

Digital Art and Image Editing (Photoshop)

Semester 3

Business Communication I

Introduction to Microeconomics

Statistics I

Digital Marketing Technologies I

Graphic Design and 2d Animation

Semester 4

Integrated Marketing Communications

Statistics II

Digital Marketing Technologies Ii

Human Computer Interaction and Applications

Business Elective

Semester 5

Business Research Methods

Business Law I

Marketing Research & Inform. Systems

International Marketing

Digital Audio Production

Semester 6

Sustainable Marketing and Ethics

Placement and Digital Marketing Campaign Design

Business Elective

Business Elective

Free Elective

Semester 7

Marketing Services

E-commerce

Senior Project I

Business Elective

Business Elective

Semester 8

Strategic Marketing

Data Analytics and Business Intelligence

Senior Project II

Business Elective

Free Elective

Careers

The program is designed to provide students with the qualifications needed to pursue a career as Marketers and Digital Marketing Experts.

They will be able to design and implement integrated marketing and marketing communications campaigns for products and services in a variety of industry settings in both the private and public sectors.

They will also have specialized knowledge in the area of Digital Marketing and digital media that will allow them to design and implement effective digital marketing and digital communications campaigns.

They will also be trained to work effectively with IT specialists and graphic designers maximizing the synergies between marketing, media, and information technology.