Marketing with Digital Technologies

Objectives of the Program:

• Provide students with the fundamental principles and practices of marketing and digital media.
• Equip students with specialised knowledge in the areas of marketing communications, digital marketing, digital media, and information technology.
• Have basic knowledge in computer systems and skills in web design and development.
• Introduce students to basic knowledge on the production of digital media including text, images, video and audio and the use of this knowledge within the context of digital marketing.
• Introduce students to methodologies, tools and technologies involved in digital marketing.
• Introduce students to methodologies, tools and technologies involved in the analysis and visualization of online data to extract useful information for real-time strategic decision making.
• To combine marketing and digital media in a unified program that will allow graduates to seek employment in the areas of Marketing and Digital Marketing.

The program is designed to provide students with the qualifications needed to pursue a career as Marketers and Digital Marketing Experts.

They will be able to design and implement integrated marketing and marketing communications campaigns for products and services in a variety of industry settings in both the private and public sectors.

They will also have specialized knowledge in the area of Digital Marketing and digital media that will allow them to design and implement effective digital marketing and digital communications campaigns.

They will also be trained to work effectively with IT specialists and graphic designers maximizing the synergies between marketing, media, and information technology.