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Business Management & Marketing
International Digital Marketing (Top-up) (Second Year Entry)
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International Digital Marketing (Top-up) (Second Year Entry)

Coventry University
Coventry, Great Britain
On campus
 1804 Points
2 Years

Program Description

The rise of digital technology has reshaped the way companies look to reach and engage with their customers. By studying our International Digital Marketing top-up, you will get the opportunity to learn how international organisations are harnessing this change.

From social media to mobile advertising, and from wearable technology to micro-targeting, there are now a multitude of new ways companies can build their brands, attract business and interact with their customers. This course, primarily aimed at international students, gives you the opportunity to gain hands-on experience in digital marketing techniques, with a focus on practical marketing, digital marketing skills development and emerging themes in digital marketing, and how they all relate to an international business context.

You can study the course over one-year, if you enter at Level 6, or over two-years, if you enter at Level 5. During the course, there are modules dedicated to providing you with the chance to develop your English language skills, as well as help prepare you for your future career – something you can also do through sessions in our DigiComm Lab, which is equipped with industry relevant software, designed to allow you to work in an environment that mirrors that of a digital marketing agency.

Entry Requirements

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Year 1

Marketing Management

Consumer Behaviour

Academic English for International Business (Stage 2.1)

Brand Management

Career Preparation

Applied Advertising and Campaign Management

Designing Online Presence

Year 2

International Digital Analytics

Career Development

Global Marketing

Enterprise and Entrepreneurship

Academic English for International Business (3.1)

E-CRM and Strategy

Social Media and Online Reputation


The skills and attributes you should develop throughout this course should enable you to pursue a future career:

  • in the digital marketing sector
  • in roles within the marketing departments of major organisations
  • digital marketing agencies
  • advertising agencies with digital departments

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