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Business Management & Marketing
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Global Marketing (Part-Time)
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Global Marketing (Part-Time)

Coventry University London
London, Great Britain
On campus
Part-time
€10,880.57/year
 1088 Points
Duration
5 Years
Language
English

Program Description

This is a bachelor of science course, reflecting its highly practical, evidence-based approach to preparing for a career managing marketing strategy in a globalised context.

This exciting and contemporary course is focused on data and analytics, offering a set of career-ready practical skills which are very much in demand from employers around the world. You’ll become confident at gathering, interpreting and presenting data to support strategic planning and decision-making, using research, statistics and modelling to help you.

Studying here in the heart of the City of London, you’ll cover essential marketing theory before quickly moving on to its application in the global marketplace. You’ll be closely connected to business, with opportunities to do a year’s work placement and/or a term’s internship and to enjoy field trips, guest lectures, and live projects with clients.

Entry Requirements

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Curriculum

Modules

Professional and Academic Skills

Managing People in Professional Marketing Roles

Principles of Marketing

Using Business Data

Global Business Environment

Contemporary Digital Landscapes

Consumer Behaviour

Strategic Leadership

Marketing Research

Integrated Marketing Communications

Marketing Operations and Logistics

Strategic Brand Management

Placement Review and Report or Marketing-Related Live Project

Contemporary Issues in Global Marketing Strategy

Digital Marketing Disruptions

Creativity and Innovation

Optional modules

Careers

When you graduate, you might choose to join:

  • the in-house marketing department of a global brand (in any sector or industry)
  • a public-sector organisation
  • a charity

More and more organisations now appreciate the critical importance of effective dialogue with their audiences, which means that marketing roles are increasingly opening up in sectors like government and the professional services.

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