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Fashion Promotion and Marketing
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BACHELORS

Fashion Promotion and Marketing

Middlesex University
London, Great Britain
Full-time
€11,198.75/year
1318 Points
Duration
3 Years
Language
English

Program Description

The fashion industry growth has created the need for business, management and marketing professionals with specialised knowledge of the creative sectors. This innovative course offers you the insight and expert knowledge into the fashion industry while allowing you to combine your business and management expertise with a deeper critical understanding of your audience, and of creative “products”. Upon graduation, you'll be prepared for a whole range of career options within the fast paced, ever changing fashion sector.

This course will allow you to hone your skills as a commissioner or facilitator of innovative fashion creatives as you develop ideas, shape content and deliver planning, operations and production, without losing sight of the social and environmental impact of the fashion industry.

You'll have the opportunity to collaborate, study and learn with students from our other well established fashion courses and build on your professional network. You'll also be able to engage with public institutes, museums and agencies to open your work to international audiences through outward facing projects.

The following course-related costs are included in the fees:

- A free electronic textbook for every module
- All printing and copying required for your study.
- Self-service laptops available for loan for a maximum of 24 hours
- Audio-visual equipment available for loan, including digital stills cameras, digital video recorders, digital audio recorders.

Entry Requirements

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Education
High School Diploma (or equivalent)
16.5
English Level
Michigan Proficiency (ECPE)
C
or
Cambridge Proficiency (CPE)
C
or
Cambridge Advanced (CAE)
B
or
International Baccalaureate
5.0
or
A levels
B
or
IGCSE
C
or
Pearson Test of Academic Engl.
51
or
IELTS
6
or
TOEFL (internet based)
72
or
PTE
51
Required Documents
CV
Certified Copy of the English Certification
ID Certified Copy
Passport Certified Copy
Personal Statement - Motivation Letter
Academic Reference Letter
Portfolio Relevant to the Programme
Certified Copy of the High School Diploma (or equivalent)
Student Visa
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Notes:

Other accepted qualifications:

  • BTEC: DMM-DDM

Alternative English language requirements:

  • We accept the Apolyterion in English with a final average of 18/20.
  • Language Cert International ESOL B2 SELT (SELT version only): B2 High Pass overall and min 33/50 in each skill
  • Trinity College (ISE only): ISE II as evidence of all skills in English (B2)
  • TEEP Uni of Reading: 6.0 (with 5.5 in each component)
  • European Baccalaureate Language 1: Grade 6.0
  • European Baccalaureate Language 2: Grade 6.0
  • European Baccalaureate Language 3: Grade 7.5
  • ESB ESOL International: Level 1‐Step 2
  • Ascentis/Aim Level 2 Certificate in ESOL International: Pass

More information:

  • Applications from mature candidates without formal qualifications are welcomed, provided they can demonstrate appropriate levels of relevant ability and experience. If you have achieved a qualification such as a foundation degree or HND, or have gained credit at another university, you may be able to enter a Middlesex University course in year two or three.
  • If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study.

Curriculum

Year 1

Introduction to Creative Strategies and Design Thinking (30 credits) - Compulsory

Who is the Audience? Social Impact and Destination (30 credits) - Compulsory

Collaborative Thinking (Group Project) (30 credits) - Compulsory

Fashion History and Theory (30 credits) - Compulsory

Year 2

Understand your Campaign On and Offline (30 credits) - Compulsory

Creative Industries Placement + Live Spaces (30 credits) - Compulsory

Fashion Cities and International Markets (30 credits) - Compulsory

Fashion Culture and Industry (30 credits) - Compulsory

Year 3

Establishing your Role within the Team (Group Project) (30 credits) - Compulsory

Contextual Studies Research Project (30 credits) - Compulsory

Final Major Project: Build your Portfolio (60 credits) - Compulsory

Careers

The career choices open to you are endless and could lead into areas such as:

  • events and live production
  • digital strategy and communications
  • campaign management and marketing
  • commissioning
  • broadcasting and e-commerce analysis

Alumni from our established BA Fashion Design, BA Fashion Textiles and BA Fashion Styling & Communication have gone on to secure employment as:

  • Designers
  • Editorial Assistants
  • Assistant Fashion Buyers
  • Account Execs at Communication Agencies
  • Assistant Store Managers
  • Researchers
  • Events managers
  • PR Interns
  • Screen Printers
  • Knitwear Designers
  • Visual Merchandisers
  • Web Content Editors
  • Model Agents
  • Production Managers
More

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