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Business Management & Marketing
Digital Concept Development (Top-up)
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Digital Concept Development (Top-up)

Business Academy Aarhus
Viby J, Denmark
1 Year, 6 Months

Program Description

With a Bachelor's degree in Digital Concept Development, you will be qualified to develop digital concepts that support the company's activities on digital platforms. You will be well equipped to carry out strategic considerations, plan tactical guidelines and develop practical solutions which focus on communication and user-experience.

You'll get to work with the subject through dialogue-based teaching, project-orientated group work and individual assignments. We prioritise having continuous cooperation with relevant companies and organisations who contribute with concrete cases, experience and knowledge.

The programme consists of three semesters. During the third semester, you specialise further through your internship and your bachelor’s project. Based on the internship and the bachelor project, you can create the academic profile that you want to be your competitive edge in a future job.

Entry Requirements

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High School Diploma (or equivalent)
English Level
Cambridge Proficiency (CPE)
Cambridge Advanced (CAE)
TOEFL (internet based)

Information about requirements:

  • CV with educational experience and relevant courses

In order to be admitted into this degree programme, you must have completed one of the following programmes:

  • AP Degree in Computer Science
  • AP Degree in Design, Technology and Business
  • AP Degree in Entrepreneurship and Design
  • AP Degree in Multimedia Design
  • AP Degree in Marketing Management
  • AP Degree in Service Hospitality and Tourism Management
  • If you have graduated from the Service Hospitality and Tourism Management programme, you can apply for admission at Business Academy Aarhus without any additional supplements.

Other accepted qualifications:

  • If you are applying without a qualifying Danish AP degree – but have a comparable educational degree – we will evaluate your actual competencies and motivation.
  • Proof of relevant competencies
  • Educational experience
  • Work experience (min. 30 hours per week for min. 16 weeks) with certificate of employment
  • Activities for a min. 16 consecutive weeks, e.g. Danish folk highschool stays. Documentation can be certificates, contracts, etc. Please note that documentation for the above activities must be in English.
  • Voluntary unpaid work for 1 year minimum. Documentation can be, for example, a letter of reference.
  • Motivation letter, which should consist of answers to the following questions, (the answer to the three questions must not exceed one A4 page):
  1. What is your knowledge of the programme and the academic content?
  2. What is your reason and motivation for your choice of the programme?
  3. What are your career plans after graduation?

Your answers in this form contain reasons for your choice of programme, knowledge of the academic content of the programme and career perspectives.

Other accepted English qualifications and information:

  • Oxford Online Placement test: C1 (min. 85 in each part)
  • If you have a Danish AP degree taught in English, you fulfill the English requirement.
  • Please note that the English test is valid for 2 years.

More information:

  • Translation of the diploma/certificate for each qualification that you want to have assessed, unless it is in Norwegian, Swedish, English, German, French, or Spanish.
  • Translation of transcript for each qualification that you want to have assessed, unless it is in Norwegian, Swedish, English, German, French, or Spanish.
  • In order to be admitted to the programme, you must have documented qualifications in English.


Semester 1

Concept Development and Value Creation

Project Management

User Research and Methodology

Understanding Technology

Philosophy of Science

Semester 2

Digital Marketing


Elective Module

Semester 3


Bachelor's Project

Final Examination Project

Most students use their internship for the final examination project. You must specialise in a defined area within digital concept development through your project work.


You will typically find jobs within:

  • Web and design agencies: these could be agencies with e-commerce as a speciality or agencies who are more broadly based within the field of digital communication, concept design or digital marketing.
  • Advertising agencies with a digital profile
  • Companies or organisations with digital marketing functions: these could be all companies that have an internal digital marketing and communication function or companies who want to develop their digital profile.
  • E-commerce solutions: these could be companies that only work within e-commerce or companies who also have traditional sales.

Your job may for example be:

  • a digital designer
  • a project manager or project assistant
  • a UX designer/consultant
  • a social media coordinator
  • an SEO & Analytics consultant
  • a digital content coordinator
  • a front end developer

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