Bachelor in Digital Business (BSc) - Neapolis (NUP)

The bachelor in Digital Business (BSc) aims to:

• Provide theoretical and practical knowledge towards enabling students to manage digital businesses and operate in the contemporary digital environment.
• Introduce students to the importance of digital marketing for digital businesses and enable them to use digital marketing tools for building a marketing strategy.
• Develop knowledge in using new technologies, software, web applications, and digital communication networks.
• Provide an understanding of the digital transformation of business and how the contemporary political, economic, and social context imparts digital businesses.
• Provide knowledge of research methods and techniques useful to develop research projects and independent studies.
• Present and explain the principles of business management, global entrepreneurship, finance, and accounting, equipping students with skills for working in digital business or creating and running their own digital business.
• Explain the risks related to cybersecurity and provide knowledge on how they can operate in a safe and secure manner.
• Develop students’ professional skills and ethical behavior while enabling them to work in groups effectively, respect diversity, communicate clearly with others, develop self-management, and provide solutions to real-life problems.

Upon completing the bachelor in Digital Business (BSc), students are expected to be able to:

• Gain theoretical and practical knowledge in the field of digital business and understand the modern trends of digital business transformation.
• Achieve competencies in the analysis of digital business strategy, leadership, and financing, and understand the contemporary political, economic, and social context of the digital business environment.
• Understand and implement key concepts related to digital marketing, including consumer behavior, e-commerce marketing, and social media marketing.
• Analyse, design and manage systems used by digital businesses; computers, databases, big data, and communication networks.
• Gain knowledge in applying ICT methods and tools, and implement, control, and maintain computer programs used by digital businesses.
• Develop knowledge of research methods and undertake research projects on relevant topics and issues.
• Understand and use digital technology and architecture in operating a digital business and recognize the importance of disruptive technologies, web applications, and software management, including digital business issues of cybersecurity.
• Develop communication skills both verbally, and in writing, to effectively communicate with clients and suppliers, and communicate the requirements, specifications, and design of products or services.
• Collaborate effectively in diverse groups and work as a member of the team in real-life problem-solving issues.
• Understand the significant role of professional and ethical behavior in the business world and digital businesses.