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The necessity for the creation of a BSc in Digital Business is based on the fact that in most business sectors, such as banks, retail, hotels, music and bookings, products, services, and marketing have become increasingly digital. This digital revolution has transformed the very nature of these industries and the way businesses are competing and advertising, but also the way they price their products. Future executives and managers should understand both the economics, business practices and core elements of the underlying technology.
The BSc in Digital Business aims to provide a gateway for students who have a “globally entrepreneurial mindset” for international careers in 21st century digitised businesses. This unique programme will be one of the few in the world in which students will focus on learning how to manage digital systems and how to use these systems to make data-based decisions, to guide complex and diverse teams in digital projects and finally, how to recruit new talent. More specifically, the Bachelor in Digital Business aims to:
The Bachelor’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, case-study applications and independent research. In addition, it is designed to provide an academic experience going beyond that of the traditional classroom, in which the flow of information is primarily from the instructor to the student.
The intention of the Bachelor in Digital Business is that each participant will contribute to the education of the entire class though active participation in the learning procedure. The BSc in Digital Business follows a student-centered strategy based on a mix of various active learning techniques aiming to embed real-life scenarios and theoretical knowledge to the Bachelor’s core of activities towards equipping students with necessary professional skills and up-to-date knowledge in the field of digital business.
For this reason, formative assessments (not graded) and simulation games have been included and mapped in each syllabus. In addition, the BSc in Digital Entrepreneurship is included in the NUP initiative entitled Neapolis Experiential Studying Tasks-NEST, which aims for the summative assignments to be built in collaboration with our external network of businesses and organisations. Moreover, the learning experience is advanced by working on simulation games in order to understand real-life needs of digital businesses.
30% or 40% of the students’ final grade in each course corresponds to their performance in the midterm assessment and other interactive graded activities, whereas 60% or 70% – respectively to midterm assessment – corresponds to their performance in the final exams. In order to secure a passing grade in a course, students need to secure a passing grade (i.e. 50% or higher) in all assessment components.
Upon completing the BSc in Digital Business, students are expected to be able to:
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