Business and Marketing Management

The Global Business Environment

Academic, Personal and Professional Development

Managing Finance

Leadership and Management in an Organisational Context

Live Management Enquiry Project

Marketing Principles

Consumer Behaviour and Analysis

Marketing Communications

Accounting for Finance and Decision Makers

Creating and Delivering Operational Plans

Managing Projects to Achieve Results

Applied Management Skills

Marketing Management

Digital Marketing: Fundamentals

Digital Marketing: Strategy

International Marketing

All students must complete these modules:

Understanding Strategy

Business Research in Context: Strategy

Work Placement

Strategic Marketing

Brand Management

You can choose from the following modules:

Cultural Issues in Management

Managing Change

Corporate Financial Management

Research Dissertation

Developing an Entrepreneurial Idea

Management Consultancy

Sustainability and Globally Responsible Leadership

Investigative Study

Servicing Virtual Environments

Loyalty and Communications

Post Placement Project

You’ll learn through lectures, seminars, group work, reflective practice, business simulations, problem-solving challenges and presenting. In your first year you’ll gain solid grounding in all aspects of business and marketing including customer behaviour, understanding organisations and the global business environment. You’ll then specialise in business, marketing, or both with subjects such as new business enterprise and e-interactivity and social media, depending on your career aspirations.

Leading international brands and business figures will deliver lectures and give real insight into how to succeed in business. Guests have included Superdry, whose marketing campaigns have seen the brand sell their products to over 100 countries worldwide. You’ll analyse real-world case studies, take part in work simulations and pitch your ideas to business experts. In your final year you’ll take part in an exciting business or marketing challenge with an international or UK brand.