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Business Management & Marketing
Business and Marketing Management
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Business and Marketing Management

University of Gloucestershire
On campus
 2689 Points
3 Years

Program Description

You’ll learn to motivate people in the workplace and how to influence customers to purchase products and services.

You’ll have access to real-world business experiences and challenges with work placement opportunities to give you confidence to put your learning into practice and gain essential contacts. Students have worked for companies such as Warner Bros, BMW and British Heart Foundation. You’ll shadow an entrepreneur, work with a corporate firm and gain experience as a shadow consultant at the Growth Hub, our business centre at Oxstalls Campus.

Focus your degree on business or marketing, or both. If you choose business, you’ll learn about managing people, projects and resources, finance and HR. If you choose marketing, you’ll learn how to connect brands and customers.

Entry Requirements

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Year 1

The Global Business Environment

Academic, Personal and Professional Development

Managing Finance

Leadership and Management in an Organisational Context

Live Management Enquiry Project

Marketing Principles

Consumer Behaviour and Analysis

Marketing Communications

Year 2

Accounting for Finance and Decision Makers

Creating and Delivering Operational Plans

Managing Projects to Achieve Results

Applied Management Skills

Marketing Management

Digital Marketing: Fundamentals

Digital Marketing: Strategy

International Marketing

Year 3

All students must complete these modules:

Understanding Strategy

Business Research in Context: Strategy

Work Placement

Strategic Marketing

Brand Management

You can choose from the following modules:

Cultural Issues in Management

Managing Change

Corporate Financial Management

Research Dissertation

Developing an Entrepreneurial Idea

Management Consultancy

Sustainability and Globally Responsible Leadership

Investigative Study

Servicing Virtual Environments

Loyalty and Communications

Post Placement Project

Study Style

You’ll learn through lectures, seminars, group work, reflective practice, business simulations, problem-solving challenges and presenting. In your first year you’ll gain solid grounding in all aspects of business and marketing including customer behaviour, understanding organisations and the global business environment. You’ll then specialise in business, marketing, or both with subjects such as new business enterprise and e-interactivity and social media, depending on your career aspirations.

Leading international brands and business figures will deliver lectures and give real insight into how to succeed in business. Guests have included Superdry, whose marketing campaigns have seen the brand sell their products to over 100 countries worldwide. You’ll analyse real-world case studies, take part in work simulations and pitch your ideas to business experts. In your final year you’ll take part in an exciting business or marketing challenge with an international or UK brand.


Graduates from this course can go on to work as:

  • Project Manager
  • Management Consultant
  • Operational Researcher
  • Marketing Manager
  • Sales Manager
  • Global Organisation Manager

Need help applying to this program?

Schedule a free 20-minute counseling session today!

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