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Business Management & Marketing
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University of Gloucestershire
On campus
 2689 Points
3 Years

Program Description

From big conceptual ideas across digital, social, tv and print, to creative strategies, art direction, copywriting and brand storytelling – you’ll learn the practical, hands-on skills needed to make it as a successful advertising creative, and graduate with a portfolio full of original ideas and an enviable black book of industry contacts.

Our award-winning lecturers have worked at some of the biggest agency networks, including McCann, Havas, Saatchi&Saatchi and Lowe to name a few, and with big name clients including Nike, Disney, Superdry, Coca-Cola and Aston Martin. Often sitting on creative award juries, they know what’s needed to go into a great advertising campaign, and are here to mentor, support and challenge you to work as a professional creative from day one.

Entry Requirements

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Year 1

Creative Skills

Communication and Visual Culture 1

Communication and Visual Culture 2

An Introduction to Advertising

Advertising Language

Advertising Design and Art Direction

Year 2

Professional Practice

Contemporary Issues in Design

Major Practice and Research Project Planning

Creative Problem Solving

Integrated Advertising

Video Storytelling

Year 3

Dissertation: Major Research Project

Creative Portfolio

Creative Exhibition

The Awards Module


Graduates from this course can go on to work as:

  • Advertising Creative
  • Art Director
  • Copywriter
  • Social Media Content Producer
  • Creative Planner
  • Account Manager
  • Marketing Manager
  • Brand Manager

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