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Business Management & Marketing
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Advertising and Digital Marketing Communications (Language)
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BACHELORS

Advertising and Digital Marketing Communications (Language)

University of Greenwich
London, Great Britain
On campus
Full-time
€18,315.06/year
Duration
3 Years
Language
English

Program Description

Learn career-focused marketing skills plus either Mandarin, Spanish, French or Italian with an advertising and digital marketing degree that offers exemptions from CIM and IDM marketing exams.

Our degree in advertising and digital marketing communications combines French, Italian, Mandarin or Spanish study with the skills and knowledge you'll need for your advertising and digital marketing career. The language element of this course starts with a module suited to your current level of knowledge.

Notes:

• Tuition fees for students who have citizens' rights after Brexit: £9,250

Entry Requirements

Are you eligible to apply?

Sign up, check the entry requirements, and find out your compatibility with the program.

Curriculum

Year 1

Core Modules:
Principles and Practice of Marketing (30 credits)
Introduction to Advertising (15 credits)
Financial Aspects of Marketing and PR (15 credits)
Personal and Professional Development (15 credits)
Brand Management (15 credits)

Students are required to choose 30 credits from this list of options:
Mandarin 1 (30 credits)
Mandarin 2 (30 credits)
Mandarin 3 (30 credits)
European Languages (French 1) (30 credits)
European Languages (French 2) (30 credits)
European Languages (French 3) (30 credits)
European Languages (Italian 1) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Spanish 1) (30 credits)
European Languages (Spanish 2) (30 credits)
European Languages (Spanish 3) (30 credits)

Year 2

Core Modules:
Research Methods (MET) (15 credits)
Customer Insight and Research (30 credits)
Personal & Professional Development 2 (PPD2) (15 credits)
Media Planning and Buying (15 credits)
Integrated Marketing Communications Management (15 credits)
Placement Preparation (Business School)

Students are required to choose 30 credits from this list of options:
Mandarin 2 (30 credits)
Mandarin 3 (30 credits)
European Languages (French 2) (30 credits)
European Languages (French 3) (30 credits)
European Languages (French 4) (30 credits)
European Languages (Italian 2) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Spanish 2) (30 credits)
European Languages (Spanish 3) (30 credits)
European Languages (Spanish 4) (30 credits)

Year 3

Core Modules:
Direct and Digital Marketing Strategy (30 credits)
Social Media and Analytics (15 credits)
Critical Approaches to Advertising (15 credits)

Students are required to choose 30 credits from this list of options:
Mandarin 3 (30 credits)
European Languages (French 3) (30 credits)
European Languages (French 4) (30 credits)
European Languages (Italian 3) (30 credits)
Language Research Project (French, Italian, Spanish) (30 credits)
European Languages (Spanish 3) (30 credits)
European Languages (Spanish 4) (30 credits)

Students are required to choose 30 credits from this list of options:
Consultancy Project (30 credits)
Dissertation (MET) (30 credits)

Careers

  • International management
  • Advertising and public relations agencies
  • Sales promotion
  • Marketing
  • Media
  • Digital communications and other advertising fields
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