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Business Management & Marketing
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Advertising and Digital Marketing Communications
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Advertising and Digital Marketing Communications

University of Greenwich
London, Great Britain
Full-time
€17,131.50/year
2016 Points
Duration
3 Years
Language
English

Program Description

Our advertising and digital marketing communications degree is designed to develop your ability to identify trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Notes:
• Tuition fees for students who have citizens' rights after Brexit (pre/settled status, 3 years + with permanent address): £9,250

Entry Requirements

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Education
High School Diploma (or equivalent)
16
or
Foundation Year
55
or
IB Diploma
30
English Level
IELTS
6
or
PTE
51
or
TOEFL (internet based)
60
Required Documents
Certified Copy of the English Certification
ID Certified Copy
Passport Certified Copy
Certified Copy of the High School Diploma (or equivalent)
Student Visa
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Notes:

Other accepted qualifications:

  • BTEC/National Diploma
  • Advanced Vocational Certificate of Education
  • Access courses

Alternative English language requirements:

  • Apolytirion with grade 17 in English.
  • University of Greenwich English Language Test (OIETC): Overall grade B2+ with B2 in each skill.

Important Information:

  • If your English language qualification is below the standard requirements listed above, you may be eligible for our online pre-sessional English (PSE) programme.
  • If you do not currently hold an IELTS and think you might need a pre-sessional English programme to reach the required level, you can also take the University's English Language Test (UOGELT). If you do not achieve the required score for direct entry, you will be eligible to study our online pre-sessional course using your UOGELT result.

Curriculum

Year 1

Principles and Practice of Marketing (30 credits)
Introduction to Advertising (15 credits)
Financial Aspects of Marketing and PR (15 credits)
Introduction to Digital Marketing L4 (15 credits)
Creative Content Marketing (15 credits)
Personal Professional Development - PPD1 (15 credits)
Brand Management (15 credits)

Year 2

Research Methods (MET) (15 credits)
Customer Insight and Research (30 credits)
Personal & Professional Development 2 (PPD2) (15 credits)
Global Marketing Management (15 credits)
Media Planning and Buying (15 credits)
Advertising Campaign Management (15 credits)
Integrated Marketing Communications Management (15 credits)

Year 3

Core Modules:
Social Marketing (15 credits)
Direct and Digital Marketing Strategy (30 credits)
Social Media and Analytics (15 credits)
Critical Approaches to Advertising (15 credits)
Corporate Communications (15 credits)

Students are required to choose 30 credits from this list of options:
Consultancy Project (30 credits)
Dissertation (MET) (30 credits)

Careers

  • International management
  • Advertising and public relations agencies
  • Sales promotion
  • Marketing
  • Media
  • Digital communications and other advertising fields
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